Dilbert cartoon first published on Tuesday 12th May 1992

Dilbert//1123, first published 34 years ago on Tuesday 12th May 1992

Tags

dogbert ad man turn negatives perceived benefits shmultz beer head pounds bikini concept lonely men

Official transcript

Dogbert stands in front of two men and points to a diagram. Dogbert says, "We must turn the negatives of your project into perceived benefits."

Dogbert continues, "The new slogan will be 'Shmultz Beer: you know it's working because your head pounds.'"

Dogbert points to a picture of a man who is holding a beer and has a headache. A man asks, "Can you work some bikinis into this concept?"

The other man says, "We're very lonely men."

originally published on dilbert.com

Open source transcript

DOGBERT THE AD MAN WE MUST TURN THE NEGATIVES OF YOUR PRODUCT INTO PERCEIVED BENEFITS.

THE NEW SLOGAN WILL BE "SHMULTZ BEER: YOU KNOW IT'S WORKING BECAUSE YOUR HEAD POUNDS." S-12.

CAN YOU WORK SOME BIKINIS INTO THIS CONCEPT?

WE'RE VERY LONELY MEN.

collated from github.com/jvarn/dilbert-archive

AI Analysis

Comic Strip Title: "Shmultz Beer: The New Slogan"

Summary:

The comic strip, originally published in 1992, revolves around a meeting where a new slogan for Shmultz Beer is being presented. The slogan, "Shmultz Beer: You know it's working because your head pounds," is met with skepticism by the team. Despite this, the team is tasked with incorporating the slogan into the concept.

Key Points:

• A new slogan for Shmultz Beer is introduced.
• The slogan is met with skepticism by the team.
• The team is tasked with incorporating the slogan into the concept.
• The comic strip pokes fun at the idea of using a slogan that may not be effective.

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