Dilbert cartoon first published on Friday 9th December 1994

Dilbert//2064, first published 32 years ago on Friday 9th December 1994

Tags

high income group can afford product rich tasteless easily amused located a cluster dog golf course animals

Official transcript

Dilbert and Alice watch as Dogbert points to a diagram and says, "Your target market is the high income group. They're the only ones who can afford your product."

Dogbert continues, "More specifically, they must be rich, tasteless and easily amused. I've located a cluster of them to study."

Dogbert stands behind a bush on a golf course and watches two golfers. One golfer says, "That dog's watching us golf again."

originally published on dilbert.com

Open source transcript

YOUR TARGET MARKET IS THE HIGH INCOME GROUP.

THEY'RE THE ONLY ONES WHO CAN AFFORD YOUR PRODUCT.

MORE SPECIFICALLY, THEY MUST BE RICH, TASTELESS AND EASILY AMUSED. I'VE LOCATED A CLUSTER OF THEM Rich TO STUDY.

Exsily AMUSCO THAT DOG'S WATCHING US GOLF AGAIN.

collated from github.com/jvarn/dilbert-archive

AI Analysis

Title: "The Elusive High-Income Group"

Summary:

This 'Dilbert' comic strip, originally published in 1994, humorously critiques the marketing industry's pursuit of a high-income group. The strip is divided into three panels, each showcasing a different scenario.

Panel 1: A marketing executive addresses a conference, stating that the target market is the high-income group, which can afford the product. The executive emphasizes that this group is "rich, tasteless, and easily amused."

Panel 2: The same executive presents a Venn diagram to illustrate the characteristics of the high-income group. The diagram shows three overlapping circles: "Rich," "No Taste," and "Easily Amused." The executive notes that they have located a cluster of these individuals to study.

Panel 3: A man and his dog are depicted playing golf. The man says, "That dog's watching us golf again." The punchline highlights the absurdity of targeting a high-income group that is both rich and tasteless, implying that they would be easily entertained by a dog watching them play golf.

Overall, the comic strip pokes fun at the marketing industry's attempts to identify and target specific demographics, often resulting in humorous and unexpected outcomes.

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