Dilbert cartoon first published on Wednesday 24th April 1996

Dilbert//2566, first published thirty years ago on Wednesday 24th April 1996

Tags

marketing plan comments obvious generalities wishful thinking business value glamour career

Official transcript

An employee from marketing, Dilbert and Wally sit at a conference table. The woman says, "And that's the marketing plan. Any comments?"

Dilbert says, "It appears to be a bunch of obvious generalities and wishful thinking with no apparent business value."

The woman thinks, "Marketing didn't turn out to be the glamour career I expected."

Wally shows his copy of the plan to Dilbert and says, "I circled all the words you won't find in any dictionary."

originally published on dilbert.com

Open source transcript

AND THAT'S THE MARKETING PLAN.

ANY COMMENTS?

IT APPEARS TO BE A BUNCH OF OBVIOUS GENERALITIES AND WISHFUL THINKING WITH NO APPARENT BUSINESS VALUE.

MARKETING DIDN'T TURN OUT TO BE THE GLAMOUR CAREER I EXPECTED I CIRCLED ALL THE WORDS YOU WON'T FIND IN ANY DICTIONARY.

collated from github.com/jvarn/dilbert-archive

AI Analysis

Title: "Marketing's Glamour"

Summary:

The comic strip revolves around a marketing meeting where the team is tasked with creating a marketing plan. The team's discussion quickly devolves into a debate about the value of marketing, with one team member arguing that it's a bunch of obvious generalities and wishful thinking with no apparent business value. Another team member responds by saying that marketing didn't turn out to be the glamour career they expected, but they circled all the words they won't find in any dictionary.

The comic strip pokes fun at the often-overhyped nature of marketing and the tendency for marketers to use buzzwords and jargon to sound impressive. It also highlights the disconnect between the perceived glamour of marketing and the reality of the work involved. Overall, the comic strip is a humorous commentary on the marketing industry and the challenges of creating effective marketing plans.

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