Dilbert cartoon first published on Sunday 7th August 2011

Dilbert//8149, first published fifteen years ago on Sunday 7th August 2011

Tags

business ethics public realtions firm persuade media negative stores competitor ethical public relations form defaming company defame

Official transcript

Boss: I hired the Dogbert public relations firm. His job is to persuade the media to write negative stories about our competitor. Dilbert: Is that ethical? Dogbert: I assure you that your competitor is doing the same thing to you. They're paying a public relations firm a fortune to steer the media toward defaming your company. Dilbert: Who did they hire to defame us. Dogbert: Probably someone awesome.

originally published on dilbert.com

Open source transcript

I HIRED THE DOGBERT PUBLIC RELATIONS FIRM.

HIS JOB IS TO PERSUADE THE MEDIA TO WRITE NEGATIVE STORIES ABOUT OUR COMPETITOR.

IS THAT ETHICAL?

I ASSURE YOU THAT YOUR COMPETITOR IS DOING THE SAME THING TO YOU.

THEY'RE PAYING A PUBLIC RELATIONS FIRM A FORTUNE TO STEER THE MEDIA TOWARD DEFAMING YOUR COMPANY.

WHO DID THEY HIRE TO DEFAME US?

PROBABLY SOMEONE AWESOME

collated from github.com/jvarn/dilbert-archive

Accompanying textual content, such as title, tags and transcripts, is shown here if we have it. Not every comic has all of these, and they seem to be a bit hit and miss even on the official website.