Dilbert cartoon first published on Sunday 2nd August 2015

Dilbert//9605, first published 11 years ago on Sunday 2nd August 2015

Tags

tagline, marketing, advertising, ad, ads, impossible, business

Official transcript

Boss: We need a tagline for our new product. It should be no more than three words. It should convey an emotion. And it should clearly explain everything the product does. Dilbert: In three words? Boss :I didn't say it would be easy. Nike accomplished all of that with "Just do it."

Dilbert: Did they? Because that seems like a generic thing you can say in any situation. Boss: Just do it! Alice: How about "Keep doing it?"

Is that one taken?

originally published on dilbert.com

Open source transcript

WE NEED A TAGLINE FOR OUR NEW PRODUCT.

IT SHOULD BE NO MORE THAN THREE WORDS.

IT SHOULD CONVEY AN EMOTION.

AND IT SHOULD CLEARLY EXPLAIN EVERYTHING THE PRODUCT DOES.

THREE WORDS?

I DIDN'T SAY IT WOULD BE EASY.

NIKE ACCOMPLISHED ALL JUST DO TWITH DID THEY? BECAUSE THAT SEEMS LIKE A GENERIC THING YOU CAN SAY IN ANY SITUATION.

JUST DO IT!

HOW ABOUT "KEEP DOING IT"? IS THAT ONE TAKEN?

collated from github.com/jvarn/dilbert-archive

Accompanying textual content, such as title, tags and transcripts, is shown here if we have it. Not every comic has all of these, and they seem to be a bit hit and miss even on the official website.