Dilbert cartoon first published on Monday 14th August 2017

Dilbert//10348, first published nine years ago on Monday 14th August 2017

Focus Groups Are Unreliable

Tags

focus groups, strategy, logic

Official transcript

Dilbert: Our focus groups don't like our new product idea. Boss: No problem. Focus groups aren't reliable. Dilbert: Why do we pay for unreliable information? Boss: We can't afford the other kind.

originally published on dilbert.com

Open source transcript

OUR FOCUS GROUPS DON'T LIKE OUR NEW PRODUCT IDEA.

NO PROBLEM.

FOCUS GROUPS ARENT RELIABLE.

WHY DO WE PAY FOR UNRELIABLE INFORMATION?

WE CAN'T AFFORD THE OTHER KIND.

collated from github.com/jvarn/dilbert-archive

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