Dilbert cartoon first published on Saturday 19th April 2008

Dilbert//6944, first published eighteen years ago on Saturday 19th April 2008

Tags

meeting marketing engineers percentage increase trivial base stink eye business

Official transcript

Ted The Generic Guy says, "thanks to marketing. Sales have increased 100%!"

Dilbert says, "Question: are you asking a room full of engineers to be excited about a big percentage increase over a trivial base?"

Ted The Generic Guy says, "You leave me no choice but to give you the stink eye."

Dilbert says, "Ow! Ow! Make it stop!"

originally published on dilbert.com

Open source transcript

THANKS TO MARKETING, SALES HAVE INCREASED 100%.

QUESTION: ARE YOU ASKING A ROOM FULL OF ENGINEERS TO BE EXCITED ABOUT A BIG PERCENTAGE INCREASE OVER A TRIVIAL BASE?

YOU LEAVE ME NO CHOICE BUT TO GIVE YOU THE STINK EYE.

OW! OW!

MAKE IT STOP!

collated from github.com/jvarn/dilbert-archive

AI Analysis

Comic Strip Title: "Marketing Magic"

Summary:

• The comic strip depicts a meeting where the marketing team presents a graph showing a 100% increase in sales.
• An engineer asks if they are excited about a big percentage increase over a trivial base, implying that the increase is not significant.
• The marketing team is defensive and dismissive of the engineer's question, suggesting that the increase is impressive regardless of the starting point.
• The engineer responds with a sarcastic comment, implying that the marketing team is not taking the question seriously.
• The comic strip pokes fun at the common phenomenon of companies exaggerating their achievements by using misleading metrics, such as percentage increases over small bases.

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