Dilbert cartoon first published on Sunday 27th October 2002

Dilbert//4943, first published 24 years ago on Sunday 27th October 2002

Tags

epic year unethical behavior rebarnding hired dogcart consulting small improvements rename company stinking weasel slogan steal rob corruption hiring pirate diseased parrot

Official transcript

The Boss addresses a meeting, "Thanks to an epic year of unethical behavior..."

The Boss continues, "We need to do some rebranding so that no one knows who we are."

The Boss points to Dogbert and continues, "I hired the Dogbert Consulting Company to help."

Dogbert says, "You can't fix your image all at once. I recommend starting with small improvements."

Dogbert continues, "First, rename the company to Stinkingweasels Inc."

Dogbert continues, "The new slogan will be 'We steal in ways you've never even heard of.'"

Dogbert turns to The Boss and says, "For your spokesperson, I recommend hiring a pirate with a diseased parrot."

The Boss is holding a bag of money. He says to the pirate, "No?"

The pirate responds, "We have standards."

originally published on dilbert.com

Open source transcript

THANKS TO AN EPIC YEAR OF UNETHICAL BEHAVIOR..

WE NEED TO DO SOME REBRANDING SO THAT NO ONE KNOWS WHO WE ARE.

I HIRED THE DOGBERT CONSULTING COMPANY TO HELP.

YOU CAN'T FIX YOUR IMAGE ALL AT ONCE I RECOMMEND STARTING WITH SMALL IMPROVEMENTS.

FIRST, RENAME THE COMPANY TO STINKINGWEASELS INC THE NEW SLOGAN WILL BE "WE STEAL IN WAYS YOU'VE NEVER EVEN HEARD OF." FOR YOUR SPOKESPERSON, I RECOMMEND HIRING A PIRATE WITH A DISEASED PARROT.

NO?

WE HAVE STANDARDS.

COUGH

collated from github.com/jvarn/dilbert-archive

AI Analysis

The title of this comic strip is "Rebranding" and it was originally published in the United Feature Syndicate.

Summary:

The comic strip revolves around the theme of rebranding and the challenges that come with it. The main character, Dilbert, is tasked with renaming his company to Stinking Weasels Inc. and creating a new slogan. However, he encounters resistance from his employees, who are not enthusiastic about the changes. Despite this, Dilbert persists in his efforts to rebrand the company, even going so far as to hire a pirate with a diseased parrot to help him come up with a new slogan.

Key Points:

• The comic strip explores the challenges of rebranding and the importance of considering the opinions of employees.
• Dilbert's determination to rebrand the company despite resistance from his employees highlights the difficulties of implementing change in a workplace setting.
• The use of a pirate with a diseased parrot as a consultant adds a touch of humor and whimsy to the comic strip.

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