Dilbert cartoon first published on Thursday 17th August 2017

Dilbert//10351, first published nine years ago on Thursday 17th August 2017

Ideal Customer

Tags

market research, sham, yes-man, demographics

Official transcript

Dogbert: My research shows that your ideal customer is a male Olympic athlete between the ages of 120 and 145. And just to be safe, you want that guy to not have a Yelp account. Boss: How many people are in that group? Dogbert: None, but my research will help you double that.

originally published on dilbert.com

Open source transcript

MY RESEARCH SHOWS THAT YOUR IDEAL CUSTOMER IS A MALE OLYMPIC ATHLETE BETWEEN THE AGES OF 120 AND 145.

AND JUST TO BE SAFE, YOU WANT THAT GUY TO NOT HAVE A YELP ACCOUNT.

HOW MANY PEOPLE ARE IN THAT GROUP?

NONE, BUT MY RESEARCH WILL HELP YOU DOUBLE THAT.

collated from github.com/jvarn/dilbert-archive

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