Dilbert cartoon first published on Monday 19th February 2018

Dilbert//10537, first published eight years ago on Monday 19th February 2018

We're Not A Bunch Of Idiots

Tags

marketing, damage control, slogan, tag line, image, business

Official transcript

CEO: A feature article in the business press called our leadership a "bunch of morons."

Boss: To counter that slanderous story, our new market slogan is "We're Not A Bunch Of Morons!"

CEO: Problem solved. Boss: It was deceptively easy.

originally published on dilbert.com

Open source transcript

A FEATURE ARTICLE IN THE BUSINESS PRESS CALLED OUR LEADERSHIP A "BUNCH OF MORONS." TO COUNTER THAT SLANDEROUS STORY, OUR NEW MARKETING SLOGAN IS "WE'RE NOT A BUNCH OF MORONS!" PROBLEM SOLVED.

IT WAS DECEPTIVELY EASY.

collated from github.com/jvarn/dilbert-archive

Accompanying textual content, such as title, tags and transcripts, is shown here if we have it. Not every comic has all of these, and they seem to be a bit hit and miss even on the official website.